WhatsApp rolls out brand campaign

WhatsApp mentioned it’s unveiling its ‘It’s Between You’ model marketing campaign in India, showcasing tales about how Indians are utilizing the Fb-owned platform to speak in a safe method. WhatsApp collaborated with Bollywood director Gauri Shinde together with BBDO India to create two ads that spotlight how its options similar to texts or perhaps a voice message (which is end-to-end encrypted) assist replicate in-person conversations, it mentioned. With greater than 400 million customers, India is among the many largest markets for WhatsApp. “The marketing campaign narrates actual tales about how Indians talk day by day on WhatsApp with their closest relationships,” Fb India’s director- advertising and marketing Avinash Pant instructed PTI.

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