Secondary number that keeps one’s personal number away from unsolicited calls

Hyderabad: Eight years in the past, then Union finance minister Pranab Mukherjee who was additionally on the head of a number of empowered teams of ministers, was busy at a gathering. His telephone rang.

Mukherjee was enraged after answering the decision. The caller didn’t have any essential data to share, however she provided the Union finance minister a mortgage! It was a pesky name from telemarketers.


Equally, India’s richest individual and Reliance Industries chairman Mukesh Ambani too had admitted he acquired a name providing him a house mortgage.

The results of the pesky name to Mukherjee was the creation of ‘Do Not Name Register’ (DND). However the expertise over the past eight years means that it didn’t supply any respite. This drawback turned the muse for a Hyderabad-based modern telecom-based start-up agency, Doosra, which offers a digital telephone quantity that might shield individuals from tele-callers.

“Doosra means ‘second’ in Hindi. It’s a digital cellular quantity that a consumer can share with others with out compromising on one’s privateness. It’s mainly a secondary quantity that retains your private quantity away from unsolicited calls,” stated Aditya Vuchi, founder and CEO of Doosra.


Aditya based the corporate in Could final 12 months after he was requested to furnish his cellular quantity on the billing desk of a giant sporting items retailer. Since there was a substitute for the cellular quantity, he didn’t full the acquisition.

Doosra is an app-based and subscription-based service. It blocks all calls by default, giving an choice to the caller to depart a voice message. If the decision was essential for the consumer, he might return the decision afterward.

If you wish to permit sure companies like Ola, Uber, Zomato, or Swiggy, the consumer might mark them as white-list contacts which permit them to name or message you in your Doosra quantity with out being blocked.


When requested in regards to the rationale behind providing the service on the subscription mannequin, Aditya stated, “We’re clear about our goal clients. Privateness is a premium product. And we need to faucet the purchasers who worth his or her privateness. Since we don’t need to promote our buyer database or rely on commercials, we opted for the subscription mannequin.”

“There’s a nice potential for digital quantity because it might change the second SIMs that folks have been utilizing for a very long time for various functions. There’s numerous second SIMs within the nation, which telecom corporations are attempting to get rid of. Our fundamental annual subscription, which works to be Rs59 a month, and the annual PRO subscription that prices Rs 89 a month are extra inexpensive than holding a second SIM,” Aditya stated explaining his enterprise mannequin.


Aside from filtering the unsolicited calls, Aditya stated individuals are discovering other ways of utilizing the Doosra quantity. As an example, he stated, individuals wished to make use of the Doosra quantity for Whatsapp, whereas maintaining their essential telephone quantity private. “Our service mainly means that you can shield privateness the best way you need.”
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