How To Leverage Proptech To Advance Your Property’s Digital Accessibility

Matt Weirich is CEO and Co-founder of Realync, the main video leasing and engagement platform for the complete resident lifecycle.


It’s not surprising to listen to that content material consumption habits have modified over the previous yr, with digital experiences on the high of the checklist. However this statistic might shock you: In 2019, the variety of digital video viewers worldwide amounted to over 2.6 billion viewers and is projected to achieve over three.1 billion by 2023. 
Now, think about how tough accessing the net could be for individuals with visible and listening to disabilities. Fortunately, revolutionary and adaptive applied sciences are rising to assist with on-line accessibility for these with disabilities, together with property expertise firms.

Since beginning Realync in 2013, I have been within the thick of the proptech emergence and evolution during the last eight years. In that timeframe, I have been lucky to see proptech firms which have come (and gone) and the way they’ve advanced as shopper calls for and actual property firm wants have advanced. A type of vital evolutions during the last yr is the significance of and wish for accessibility in digital property expertise.

Accessibility In Property Know-how
Accessibility is a scorching subject for actual property professionals, and getting this proper ought to be a high precedence to make sure equal alternative throughout all prospects and purchasers. Actual property and multifamily professionals want to enhance accessibility with all video and on-line exchanges between leasing reps and prospects and/or residents. As a result of when you bear in mind proper, digital experiences are in demand. 

With extra digital experiences at our fingertips comes elevated publicity to the probabilities of an inaccessible web site or video touring expertise. However I don’t say that to scare you; leasing professionals can accommodate anybody who needs to entry, browse and work together with the property’s web site and digital content material. 
Let’s discover the modifications actual property firms and groups and proptech firms together with ours are making to boost and enhance digital experiences for everybody. 
How To Make Your Digital Experiences Extra Accessible
• Property expertise: The Net Content material Accessibility Pointers (WCAG) is probably the most up-to-date advice for making internet content material extra accessible to people with disabilities. When partnering with a property expertise firm, inquire about its compliance with WCAG. Product choices that point out the corporate is WCAG compliant would come with closed captioning, full transcripts of spoken dialogue and extra.
• Researching: There are numerous property expertise firms on the market providing nice digital and digital experiences, however not all present built-in WCAG as a part of their customary providing. This may go away you continue to needing to work with one other supplier so as to comply and supply one of the best video and leasing expertise on your potential residents. So be sure to do your analysis upfront and know what you’re getting (or not getting).
• Coaching: It’s important to know how your groups can adjust to WCAG finest practices. To do this, ask about whether or not the property expertise of alternative is supplied to assist prepare your leasing professionals.
Now, what if video leasing isn’t part of your leasing professionals’ advertising and marketing technique? That’s positive; you need to then flip your focus to your property web site and different digital property to make sure these all conform to WCAG as effectively. 
With the rise in digital leasing and shopper calls for, it’s extremely instructed so as to add some form of wealthy media expertise — a video or two at a minimal — to your property web site for customers to have interaction with. In line with a survey printed by Hubspot this yr, 87% of entrepreneurs say video supplies them a optimistic ROI, and virtually as many agree that video has a “direct, optimistic influence on gross sales.” So that is fairly an essential, related medium for speaking a message to your on-line viewers.
There’s an enormous deal with video proper now for a motive. That’s as a result of it really works. Prospect preferences and behaviors are altering. Final March, one brokerage noticed a 494% improve in requests for video excursions of properties. And to assume simply 10 years in the past prospects didn’t even assume to ask for that!
Property Know-how Corporations’ Conformance With WCAG
Many property expertise firms in the marketplace assist remedy ache factors your leasing professionals, prospects and residents might really feel. Property applied sciences might differ barely, however basically, the foundational construction is to accommodate everybody’s wants in an environment friendly, efficient means. So, conformance to the most recent internet accessibility pointers ought to be on the high of the checklist when deciding which property expertise resolution ought to be your subsequent companion.
Whether or not your property makes use of a hybrid method to leasing and interesting with prospects and residents by way of video or your focus is in your property web site, these experiences ought to conform to Net Content material Accessibility Pointers. One of the simplest ways to do this? Equip your leasing professionals with the right property expertise that does it for you.

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