Forced to ditch cashback campaign, Paytm says accusing Google of double standards

New Delhi: World web large Google’s Play retailer guidelines pressured Paytm to roll again a UPI cashback marketing campaign which is authorized in India, digital funds firm Paytm claimed on Sunday. The corporate in a weblog alleged that it was arm-twisted to take down its marketing campaign whereas Google Pay has been working related cricket-based promotions.

Google had blocked Paytm on its Play retailer following a coverage replace on September 18, forward of the IPL cricket event, to disallow apps that help any unregulated playing however restored the cellular app after a number of hours after it rolled again the marketing campaign.


The homegrown monetary providers agency Paytm mentioned that it was pressured to adjust to Google’s mandate to take away the UPI cashback and scratch playing cards marketing campaign to get re-listed on the Android Play Retailer.

“Providing each is authorized in India, and cashback was being given following all guidelines and rules set by the federal government,” Paytm mentioned.

The digital funds agency alleged that it was “arm-twisted” by the search engine main to adjust to its biased app Play Retailer insurance policies “that should artificially create Google’s market dominance.”


Paytm within the weblog mentioned that Google Pay has began its Tez Photographs Marketing campaign which clearly says, “Rating Runs to earn assured rewards value as much as Rs 1 lakh” initially of this cricket season itself.

No instant feedback have been forthcoming from Google on the topic.

Paytm in its weblog mentioned within the Tez Photographs recreation a consumer can play as many instances as they need and earn vouchers that they’ll unlock at every milestone.

Lastly, they qualify for a fortunate draw by which they get assured tickets as much as Rs 1 lakh with any qualifying fee. For various scores ranging from 50 to all the way in which to 1000 plus additionally they earn rewards and reductions on totally different providers that they avail by way of the Google Pay app, Paytm mentioned within the weblog.


“Presumably, such cashback campaigns of Google Pay aren’t in breach of play retailer insurance policies, or possibly they’re, however a special algorithm apply to Google’s personal apps,” the digital funds agency mentioned.

Paytm mentioned that it launched a marketing campaign on September 11 the place customers may acquire cricket stickers and scratch playing cards to earn UPI cashback.

The supply was relevant on recharges, utility funds, UPI cash transfers, and including cash to pockets and on September 18 at 11:30 AM, the corporate obtained the primary e-mail from Google Play Assist informing that the Paytm Android app had been delisted.


Vijay Shekhar Sharma-run digital funds agency alleged that it was not given any alternative to answer their issues or put forth views.

“We keep that our promotional marketing campaign was inside pointers, and there was no violation. It was additionally not associated to playing in any method by any means,” Paytm added its weblog.

Paytm mentioned the Google Play Assist crew had written to them on three events—on August 20, August 28 and on September 1, with some issues on a separate matter of Paytm First Video games’ promotion by the Paytm app for some alleged earlier “coverage violations”.


“Whereas we strenuously disagreed with the allegation that we’re breaching the coverage (and we disagree with the coverage itself too), we instantly complied with the diktat that barred us from selling our gaming subsidiary,” it acknowledged within the weblog.

Paytm First Video games can conveniently do a paid promotion on Google-owned YouTube however it’s not allowed to do the identical commercial on the Paytm app as per Google Coverage, Paytm acknowledged.

“We have now been immediate and accountable in fixing Google’s issues and adjust to their instructions. Google’s latest motion on the delisting of the Paytm app due to a UPI cashback marketing campaign is unjustified. We reiterate that our cashback marketing campaign was inside pointers, and there was no violation,” Paytm mentioned.


It added that as a rustic India mustn’t beholden to such tech giants.
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