‘Challenge Accepted’ on Instagram: Black and White Selfies for Women

Over the previous a number of days, many Instagram feeds have been overrun with black-and-white photos of ladies each well-known and never.These images are sometimes posed and filtered, taken from flattering angles and accompanied by benign captions about “supporting ladies.”“Love this easy technique to carry one another up. #challengeaccepted. Thanks for nominating me @vanessabryant,” the mannequin Cindy Crawford posted on Monday together with a black-and-white photograph of herself strolling on a seaside that appears ripped from a Calvin Klein commercial.The premise of the “problem accepted” development is that these photographs promote feminine empowerment, and that nominating buddies to participate within the marketing campaign is a manner for ladies to help one another.Up to now, greater than three million photographs have been uploaded with the #ChallengeAccepted hashtag; many extra have appeared with out it.“The development continues to be choosing up with utilization of the hashtag on Instagram doubling within the final day alone,” an Instagram spokeswoman mentioned on Monday. “Based mostly on the posts, we’re seeing that a lot of the members are posting with notes regarding energy and help for his or her communities.”Many ladies have included the hashtag #womensupportingwomen of their posts. “Problem Accepted,” Khloe Kardashian wrote in an Instagram publish on Sunday. “To all my Queens- Let’s unfold love and keep in mind to be a bit of kinder to at least one one other. #womensupportingwomen.”This isn’t the primary time Instagram customers have leveraged black-and-white selfies in help of a obscure trigger. Again in 2016, black-and-white photographs with the hashtag #ChallengeAccepted had been meant to unfold a message of “most cancers consciousness.” Through the years the photograph development has additionally been used to “unfold positivity.”The problem has circulated like chain mail. Individuals nominate not less than one different lady (and infrequently a number of) to publish her personal black-and-white portrait. Celebrities together with the actresses Kerry Washington, Jennifer Garner, Kristen Bell and Eva Longoria have helped the marketing campaign achieve visibility.Cristine Abram, a public relations and influencer advertising and marketing supervisor for Later, a social media advertising and marketing agency, mentioned video of Consultant Alexandria Ocasio-Cortez talking out towards Consultant Ted Yoho’s sexist remarks towards her on the ground of Congress final week led to a spike in social media posts about feminism and feminine empowerment, which can have contributed to the most recent spherical of black-and-white photographs.“That was the spark that led to the resurgence of the hashtag problem,” mentioned Ms. Abram. “It’s all to do with feminine empowerment. There was this hashtag that already existed to lift consciousness round different massive points. Tapping into that allowed members to achieve traction so much quicker as a result of the algorithm was already acquainted with the hashtag.”A consultant from Instagram mentioned that the earliest publish the corporate may floor for this present cycle of the problem was posted every week and a half in the past by the Brazilian journalist Ana Paula Padrão.Although the portraits have unfold extensively, the posts themselves say little or no. Just like the black sq., which turned an emblem of solidarity with Black folks however requested little or no of those that shared it, the black-and-white selfie permits customers to really feel as in the event that they’re taking a stand whereas saying nearly nothing. Influencers and celebrities love most of these “challenges” as a result of they don’t require precise advocacy, which could alienate sure factions of their fan base.“Girls,” Alana Levinson, a author, tweeted on Monday, “as a substitute of posting that scorching black-and-white selfie, why don’t we ease into feminism with one thing low stakes, like slicing off your good friend who’s an abuser?”Different ladies have spoken out concerning the backlash they’ve confronted for critiquing the development. “Presently getting hate mail on instagram from full strangers as a result of i mentioned black and white selfies aren’t a trigger,” tweeted the podcast host Ali Segel. “Apparently i hate ladies and don’t love myself!!!!!! I’m minding my very own enterprise for the remainder of my life!!!!!!”“I feel that if this ‘motion’ featured trans ladies or otherwise abled ladies, or showcased feminine companies or accomplishments or ladies in historical past, it could make extra sense,” Ms. Segel defined additional, in a direct message on Twitter. “However the concept of this as a problem or trigger is actually misplaced on me.”“I simply don’t know what it stands for,” she mentioned by telephone. “Just about everybody in my life has executed the problem, a variety of my buddies and lots of people I really like. I’m 100 p.c for ladies supporting ladies and I’m grateful to the ladies who nominated me, however I don’t perceive how a black-and-white vainness selfie does that. If we may do portraits of the ladies who impressed us, that might be a bit of bit extra consistent with what that is attempting to perform.”Different ladies on-line prompt that, as a substitute of a black-and-white selfie, ladies ought to share photographs of books, articles, merchandise and charities that profit ladies. A couple of folks questioned whether or not the development was began by males.Camilla Blackett, a TV author, prompt that the marketing campaign was little greater than a automobile for enticing photographs. “What’s the level of this #ChallengeAccepted factor?” she tweeted on Monday. “Do folks not know you possibly can simply publish a scorching selfie for no cause?”

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